Polliesdividend goals for 2018

I know it is a little bit late but, Happy New Year to all my readers and fellow DGI’s.
May it be a good Dividend year for us all!


So 2018 has begun, I reviewed my 2017 in a previous post. So now it is time to set new goals for 2018. I achieved three out of five goals (and 1 almost) in 2017 and I’m proud of it! So I need new and challenging goals for 2018.

It is always nice to think about my goals. Just sit in a quiet place (and this is hard to find in a household with two young kids 😉 ) and think of what I want to change, what to keep and what to drop.


My 2018 goals:

1. Increase Dividend Income to € 3,600 in 2018
In 2017 I received € 3,081.16 in dividend income. And at the time of this article, my projected annual dividend income is € 3,250. So a simple calculations shows that in order to reach this goal I have to add € 350 of annual dividend income to my Vrijheid Fonds.

At this moment my Vrijheid Fonds has an average dividend yield of 3.65%. If my new purchases will at least have the same yield, I will need almost € 9,600 new capital to invest. This is a very challenging goal for me. But with some extra dividend increases in 2018, I think I am ready to kick it. This goal will help me to come closer to my financial independence day.


2. More diversification in my Vrijheid Fonds
Diversification is what saves my Vrijheid Fonds when the markets will hit a financial storm. I want to position myself appropriately to protect my Vrijheid Fonds and decrease my risk factor. In order to do this, I want to diversify geographically by investing more in European companies.

NL/Europe 32,24%
USA 52,078%

Table 1. Geographical diversification 1/1/2018

Furthermore I want to decrease my overall equity exposure and increase my Bonds exposure.

Stocks 85,01%
Bonds 6,37%
Mix 6,79%
Cash 1,82%

Table 2. Assets allocation at 1/1/2018

And I want some more diversification in sectors.

Consumer Discretionary 19,98%
Consumer Staples 20,74%
Energy 15,33%
Financials 3,92%
Health Care 5,77%
Industrials 0,96%
Information Tech 2,51%
Materials 1,26%
Telecommunications 3,57%
Utilities 2,21%
REIT 8,77%
Cash 1,82%
Mutual funds 13,17%
Total 100,00%

Table 3. Sector allocation at 1/1/2018

The tables above show the different diversification of my Vrijheid Fonds at the start of 2018. 

I don’t have a specific goal for these diversifications. In the coming months I will look for opportunities to influence the above percentages.


3. Invest a total of € 7,500 new cash
In order to let my Vrijheid Fonds grow, it needs fresh cash. My ultimate goal is to live of my dividend Income. Therefore my Vrijheid Fonds needs to grow. In 2018 I will feed this beast at least € 7,500 of new capital. This is about 8.25% of its current value.


4. Receive €300 on passive income from side hustles
In the beginning of 2017 I had no other passive income stream than dividends from my Vrijheid Fonds.    In the last quarter of 2016 a reader asked me (sorry but I forgot his name 🙁 ) if I was thinking about monetizing Polliesdividend. Till then I didn’t give it much thought. But this question got me thinking and I did some research on the Internet.

I applied for Google AdSense. I thought this would be easy. But man, was I wrong! I got denied several times. My site didn’t comply with the conditions of Google AdSense at first. After some changes, research and some luck, Polliesdividend was accepted in May of 2017.

This was the start of my first side hustle. I also applied for the partner-program of Bol.com and the affiliate program of Amazon.com. These two websites are the number 1 websites for books in The Netherlands (Bol.com) and the USA (Amazon).

I’ve been tracking my side hustle income ever since and looking around for some extra side income to fuel further growth of my Vrijheid Fonds!

In 2017 I received € 90 of side hustle income in total. For more information on my side hustle income see my side hustle report December 2017). Furthermore I build up € 38.65 of credit in my Google AdSense account.

For 2018 I’ll try to boost my side hustles and try to receive at least € 300 in 2018.

My current side hustles are:

  • Google AdSense
  • Bol.com
  • Amazon.com
  • Member’s Board
  • Click here to earn some extra cash with taking some surveys.

At least every quarter I’ll do a summary of all my side hustles. And if you have ideas for some extra side income, please let me know.

5.Write a least 75 post on Polliesdividend
Polliesdividend.com is live since July 2015, and I still enjoy writing blog posts. Writing my investing decisions down helps me to make better decisions. And it also helps me to track my progress.

Another motivation is to network more actively with other investors focused on dividend growth investing. The wider audience and increased traffic to Polliesdividend is a welcome bonus.

In 2017 I found it really hard to find the time to write a post. I find it more and more difficult to balance my time between family, work, sport, books and Polliesdividend. But, as I said, I enjoyed every second of it.

This year my goal is set a little lower than the last couple of years. It is and will be a tough goal, because I need to find more time to write posts. So also in 2018 the struggle to divide my time between my work, family and my website will be huge. It will be a balancing act.


6.Grow Polliesdividend.com to 36,500 views in 2018
Back in 2015 my plan was quite simple: By blogging my journey, I would build a following. And when I had enough followers and readers, I would hopefully be in a position to earn a little side money.

Okay now back to reality 😉 : What I learned in the last two years was, that blogging is a fantastic way to learn more about DGI. I’m convinced that today I’m better of financially because of what I learned from blogging. But it isn’t a good way to earn some extra side money for me (for now).

In 2017 I had 31,446 views on my site. I want to thank every dedicated reader, casual fan, critic and everyone who tweeted and supported this site and my posts in 2017. I enjoy posting on this site, reading you comments and I’m glad you enjoy visiting it.

My priority for 2018 is to increase my followers and views for Polliesdividend.com. Okay lets set a challenging goal: I want to increase my traffic by 15%. It is challenging but possible if I focus on regularly posting content for you, my readers. And I realize that this goal is related with goal 4. The more I post, the more traffic I garner. My hope is the site is providing value to you in some way, shape or form.

I’ll try to get more views by being more active on Twitter and Pinterest (But I have to figure out Pinterest first 😉 I saw that some great bloggers are using Pinterest to attract a lot of readers). As you know I read a lot of blogs but I haven’t really taken the time to comment as much as I should.  In 2018 I’ll write more comments at other blogs to interact more.

Furthermore I’ll try to have a least 4 guest-bloggers on Polliesdividend.com this year.


7.Keep investing in my self by following a webinar or read two books every quarter
I’m a big fan of Stephen Covey, and I love his books. For this goal I’ll use one of his “habits”: Sharpen the Saw. I think it is important to keep education your self. And of course maintain good health.

For my physical sharpening I will keep going to the gym.

For my mental sharpening I will follow at least 1 webinar or read 1 book every quarter. And of course continue to read (more) blogs of fellow DGI’s and articles on Seeking Alpha.

This goal is a present for my self. I hope to get new insights and investing ideas.


Summary of my 2018 Goals
  1. Receive € 3,600 in dividends during the year of 2018.
  2. More diversification in my Vrijheid Fonds.
  3. Invest a total of € 7,500 new cash.
  4. Receive €300 on passive income from side hustles
  5. Write a least 75 post on Polliesdividend!
  6. Grow Polliesdividend.com to 36,500 views in 2018
  7. Take at least 1 webinar or read 1 book every quarter.


I think I have 7 achievable and challenging goals for 2018.

What do you think about my goals? Have you set goals for 2018 yet? Leave a comment below.



12 thoughts on “Polliesdividend goals for 2018

    1. Pollie Post author

      Hi Mr Robot, thanks for stopping by and your kind words. Keep educate your self. This is really important.
      What are your goals for 2018?



  1. Passivecanadianincome

    Fantastic list of goals pollie. They all seem doable. Just like you i want to get on pinterest but dont know a thing about it. Time for me to research more on it. All the best in 2018. I created my game plan last week and we share alot of the same goals. My main one is to focus on buying stronger dgi stocks.

    1. Pollie Post author

      Thanks, let me know if you find a good manual for Pinterest 😀
      What kind of stocks are you looking for in 2018? How do you think about the current valuation of stocks? And does this influence your buying decisions?

  2. Pursuit 2 Freedom

    Nice goals Pollie. I particularly like your diversification targets. Do you have European stocks in mind?

    I’m surprised by the more bonds target. Is this because you think valuation is high? Or do you just want to reduce exposure to stocks? In general stocks do better in the long term although with more volatility (short term risk) of course.

    1. Pollie Post author

      I have a couple of European stocks I’m looking into.
      Novartis, Munchic Re, Sanofi, Nationale Nederlanden and Nestle.

      I like to diversify my Vrijheid Fonds more with some bonds. In my opinion I have to little bonds in my portfolio. So Yes I want to reduce my exposure to stocks. And I know stocks will do better in the long run. I’m not sure what I’m going to do.



  3. DividendSolutions

    Hey Pollie,

    i really like your goals and how you break them down into these categories. Our dividend income goals for 2018 are pretty similar.
    Diversification is very important in my opinion too. In the next days i’ll post a watchlist of german dividend stocks in contrast to all the well known US stocks.

    Wish you all the best and good luck in 2018!

    Keep it up!

    1. Pollie Post author

      Hello DividendSolutions,

      Thanks for stopping by and taking the time to write a comment!
      I’m curious about the german dividend stocks. I only know Munich Re for now. So I will visite your site soon.

      You also all the best for 2018.


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