Recent buy – The Southern Company

I made a new buy and bought The Southern Company for my Vrijheid Fonds.

Last week I did my analysis on The Southern Company (SO). Southern Company is, as I wrote in my stock Analysis, an interesting choice. It is not a company that will generate double-digit returns. I think with total returns of 7% to 8% a year in combination with low risk and low volatility makes Southern Company a good addition to my Vrijheid Fonds.

On the basis of this information/research I took action.




Last week I bought 50 shares of SO at $47.69 per share (incl. fees). With this buy I added a little bit more than €42 (after taxes) of dividend to my Vrijheid Fonds for this year. The projected dividend income for 2017 for my Vrijheid Fonds is €3,073. Again a small step in my journey. And one-step closer to my goal.

Has anyone else invested in this company recently? What are your thoughts about Southern Company? Leave a comment




Disclaimer: I’m not a registered investment adviser, investment professional, brokerage firm or investment company. Readers are advised that information on the website is issued solely for information purposes and not to be construed as an offer or recommendation to buy, hold, or sell any securities. All information, opinions, and analyses included are based on sources believed to be reliable, but no representation or warranty is made concerning accuracy, correctness, timeliness, or appropriateness. Please consult with an investment professional before investing any of your money.

18 thoughts on “Recent buy – The Southern Company

  1. Dividend Daze

    I like the buy. Adds a lot of dividend income as well and it is a relatively safe utilities stock. Think you and I are the only ones really looking at it right now. At least that I know of. I’m sure more will be soon. Just too bad I am on a temporary buying freeze since I need the capital or else I would be joining you. Keep up the good work!

  2. BescheidenBeurs

    It looks like a solid and safe investment to me. They have lots of power generating capacity and people in the the States need lots of power, so you really can’ t go wrong there.

  3. DivHut

    Nice pick up. Safe and boring as stated above is what I love. I like SO a lot and with that current juicy yield I’m sure many other dividend investors will like it too. Thanks for sharing.

  4. KeithX

    Glad to have you on board as a fellow shareholder! I have had SO stock in my portfolio for over 4 years, and even though I haven’t added shares lately, the dividends are automatically reinvested. That’s a great way to compound your dividend income if you don’t need the cash to pay bills.

  5. Pursuit2Freedom

    Nice buy Pollie. One questioni though. Are you sure your calculation for the dividend is correct? They pay $ 2,32 a year in dividends. You bought 50 shares, so that results in $ 116,00 a year in dividends.

    You pay 15% dividends, so that nets you $ 98,60 in dollars. Converting that to Euro’s with the current exchange rate netts you € 82,82.

    However, above you talk about € 42,00. I think you miss some dividends. Makes the investment even more attractive for you.

    And nice capital gain already in just a couple of days! 🙂

    1. Pollie Post author

      I agree with you that the total dividend per year is approximately €83.
      In my blog I stated the amount of dividend I will receive this year. And because I expect two dividend payments for this year, I calculated a passive income from SO of €42

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